The above-mentioned code is normally called the SDK (Software Development Kit). If you want to track mobile app s, it’s necessary to add a small piece of code to your app. How does tracking of mobile app downloads work unified attribution solution: it integrates various methods of mobile app download tracking creating a unified solution for attributing app-to-app installs and mobile web-to-app installs. open URL with Click ID: upon a click, the Tracking ID is created and turned into the conversion request for an install or event thanks to which the conversion is assigned to the advertisement source associated with the click.device fingerprinting: the method works by collecting publicly available data on the mobile device and creating a unique fingerprint about it which is used for further attribution of an app install to a certain channel.unique identifier matching: automated clicks to installs comparison in real-time.General mobile app attribution methods are: The specific character of app stores excludes usage of cookies or other PC Web technologies to identify the channel which predetermined app installs. However, there always comes a question regarding attribution methodology. Mobile app tracking platforms (mobile attribution platforms) provide data on user events (such as repeat app launches, level completions, in-app purchases) and a source of app downloads and installs. Implementation of such analytics eliminates guesswork in the course of planning, budgeting, optimization of mobile app marketing and choosing right user acquisition channels. These analytics data assist in crafting ad content and optimizing your app store page which is likely to boost mobile apps downloads and installs. Enhancement of user acquisition activities is impossible without systematic tracking of mobile ad campaigns efficiency.
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